If you’re a PT or Coach working with women 35+ going through menopause…
There is reason why your clients are not getting results and thats because they’re going through menopause and you need to have a different level of training as a coach to help them. So you end up losing clients, instead of retaining them – frustrating right.
Women age 35+ need female fitness coaches who understand and specialise. A coach who understands their hormones, their physiology, psychology and the specific changes their body is going through.
Coaches who are certified in menopause coaching are moving from £3K-£5K months to £10K+ months with fewer clients, doubled retention, and higher pricing.
I’m going to show exactly how you can do this in my free live masterclass.
This is the framework behind a business that has scaled to over £1.1 million and the same path hundreds of coaches around the world have used to completely transform what they earn and who they serve which has changed thousands of lives.
Because no matter how good you are…
If you are positioned as a generalist:
- you are easily replaceable – AI can do what you do in a split second
- your pricing is questioned or haggled with – “can you do it cheaper than that”
- your income is directly tied to your time – if you’re not working you’re not earning
It’s like trying to scale a business with the handbrake on, you’re going nowhere.
More effort doesn’t fix it.
It just burns more energy.
This isn’t a skill problem.
This isn’t a consistency problem.
This is a positioning problem.
Because while most coaches are competing in saturated markets…
A different space is expanding rapidly.
Women navigating perimenopause and menopause and they expect specialist
They’re not looking for generalists.
They are actively looking for:
- Specialists they trust with their hormone health
- Specialists who understand their physiology, psychology and the changes in their needs in menopause
- Specialists who can lead them and get them results when every other generalist coach has failed to
This is why coaches who specialise in this space are:
- moving from £3-5K months to £10-20K+ months with less clients – hello self care Fridays
- increasing client retention by at least 100% – who doesn’t want to double their income
- charging premium rates without resistance and the pay in full ideal clients signing up without a million DM scripts and sales calls – dreamy
- and building authority quickly regardless of your audience size or time in the industry
This masterclass will show you exactly:
Why and how your current model is capping your income
What changes to make, right now, to grow your income this year when you reposition from a generalist to the specialist
This Is Why Your Income Feels Capped (Even When You’re Fully Booked)
You’ve likely already tried to solve this.
By:
- taking on more clients and opening up more container offers
- Working more hours
- reworking your offer and even giving it another name for a relaunch
And maybe it worked… temporarily.
But the ceiling is still there.
Because your business is built on:
Time for money.
Which means:
when your diary is full, you cannot grow
when your energy drops, your income drops too
and when you try to scale, it requires more of you and you’ve no more to give
You’ve become stuck inside a job you’ve created and the cracks are starting to show even more now with AI advancements and rapid change in the generalist coaching space
This is for you if:
- You’re a PT, coach, or wellness professional currently earning £2k+ a month and know you are capped
- You are fully booked or close to capacity but not hitting £10K months
- Your income depends entirely on 1:1 sessions or in-person work
- Clients are already asking about hormones, menopause, and energy but you do not feel confident to lead them
- You know you need to specialise but don’t want to make the wrong move
Or…
- You’re in a corporate role earning well but feel completely misaligned
- You want to build something of your own in women’s health – we need you
- You’re not interested in “trying things” – you want a clear, commercially viable path
Why Trust Me
With over 20 years experience in Women’s Health and nearly a decade inside the menopause space, I went into very early menopause which started at just 33. By 35 I knew what it was and I was massively let down by a system that was never designed for women.
I don’t operate in the traditional wellness model – I’m re-writing the rules away from a model that’s failing women all around the world.
As a highly respected menopause coach and educator, with a MSc (Masters) in Psychology and multi-modal approach to how I train you…
My work brings together:
Menopause physiology using advanced models
Nervous system regulation through psychology methods
Business Integration and Commercial Performance having generated over £1.1 million in my own business
Because menopause is not just a health conversation
It’s a leadership, identity, and economic shift.
While most of the industry is still focused on:
* symptom management
* lifestyle advice
* or surface-level education
I teach PTs & coaches how to translate what’s
happening to their clients with :
✓ Clarity & Confidence
✓ Knowledge & Certainty
✓ And teach Business models that actually hold under pressure
This is why my work sits in a different category.
I am not here to help women “cope” with menopause.
I am here to ensure they maintain and expand their:
✓ Authority
✓ Income (more money in the hands of women)
✓ Influence
My work has positioned me as:
- A leading menopause educator working with women globally
- A recognised voice featured across major media platforms
- The creator of a certification that builds specialist authority, not just knowledge
- A mentor to women building resilient, high-revenue businesses in the women’s health space
My foundation is grounded in psychology.
My work is built on real-world commercial application.
I don’t separate:
- Health from wealth
- Physiology from performance
- Education from execution
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I am not following the existing model.
I am redefining it.
Because the future of this industry does not belong to generalists.
It belongs to specialists who understand both:
The body
And the business
And that is exactly what I teach.
AS SEEN IN
Worked With
WHAT YOU’LL LEARN
Inside this masterclass, you will understand:
- Why most coaches stay stuck at £3–5K months regardless of effort
- The exact shift required to move into £10–20K+ months without increasing your hours
- How menopause specialisation increases pricing power and client retention
- The three mistakes that keep coaches invisible in a saturated market
- The framework for turning specialist knowledge into scalable, recurring revenue
While You’re Trying to Do More… The Market Has Already Moved
There’s a reason this feels harder than it should.
Because the industry has changed, even in just the last 6 months.
Hi, I’m Adele Johnston MSc
The Menopause Coach & Educator, business strategist and I’ve been where you are.
Women aged 35+ are actively looking for support around:
✓ Hormones
✓ Metabolism
✓ Energy
✓ Cognitive performance
And specifically:
✓ Perimenopause and menopause.
With a masters in Psychology, my foundations are always grounded in psychology methods
This is not a niche.
This is a growing, underserved market of over 1.5 billion women.
But here’s where most coaches get it wrong.
They see the demand…
But they don’t position themselves to meet it.
So they stay:
Generalist
Overworked
And underpaid
While specialists:
✔️ attract higher-quality clients
✔️ retain them longer
✔️ and charge significantly more without resistance
This Is the Shift That Changes Everything
This is not about adding more to what you’re already doing.
It’s about changing how your business is built.
I teach this through my structured 3B Method:
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BUILD
You develop the business model for success.
Without this, you stay surface-level.
BRAND
You reposition:
from generalist → specialist
from interchangeable → in-demand
from price-sensitive → premium
This is where authority is built.
BUILD
You install:
scalable offers (plural)
recurring revenue that isn’t reliant on gym floor time
delivery that needs less of you
This is where your income expands.
Most people try to skip this structure
That’s why they stay stuck.
Understanding this is not enough, if you don’t make this move NOW, you’re not going to have a coaching business by 2027
You could keep doing what you’re doing or you could get yourself a spot saved on this free masterclass and learn exactly what you need to be doing in 2026 to double your income and still have a thriving in demand coaching and PT business by 2027 while others are closing their coaching businesses and walking away back to jobs.
At this point, you can likely see the gap
Between:
Where you are now
And what’s actually required to scale
Because knowing this intellectually and building it properly…
Are two completely different things.
To execute this, you need:
coaching confidence
specialist positioning
and a clear commercial model
And this is where most coaches fall short.
This Is Where You Become the Specialist
This is where you:
- Become qualified in menopause support coaching
- Develop real confidence in working with women 35+
- Learn how to position and monetise that expertise
So instead of:
Competing in a saturated generalist coaches market…
You step into:
- A defined category
- A clear niche with authority
- A business model that scales
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This is how you move from:
£3–5K months → £10–20K+ months
time-for-money → structured revenue
generalist → recognised specialist
This is what i’m showing you inside this free Masterclass live on 26th April 8pm UK time
You are not capped by your ability.
You are capped by your positioning.
And that is exactly what i’m helping you fix.
At the end of the masterclass, I will select one attendee to join me live for a real-time positioning strategy session.
This is where you’ll see, in real time, how I identify where a business is capped, where revenue is being lost, and how to restructure it into a model that supports those £10–20K+ months.
This is not pre-planned and it’s how I work (join live)
It will give you a direct insight into what is likely happening inside your own business.
This will only happen live. There is no replay of this section.
If you want to be considered for this, make sure you are in the room from the start.
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